Adaptive Driving Alliance
Logistics & Execution
The ADA, Adaptive Driving Alliance, is a nationwide group of vehicle modification dealers who provide van conversions, hand controls, wheelchair vans, wheelchair lifts, scooter lifts, tie downs, conversion van rentals, paratransit and other adaptive equipment for drivers and passengers with disabilities. The ADA came to Bark at the Moon to produce an engaging video used to kick off their national sales meeting. The goal of the production was to reinforce the benefits and value companies receive through membership in the organization. To accomplish this, our team used animated charts and motion graphics combined with interviews from key members of the ADA.
In an innovated effort to keep production costs in-line, Bark at the Moon collaborated with videographers in 6 different cities throughout the country to capture the interview footage saving thousands of dollars in production and travel expenses.
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