Web Development 101

Contemplating the process of creating a new website can be daunting. That’s why it’s vital to work with an experienced team who knows how to navigate the many aspects of site development.

With over 25-years of experience, Bark at the Moon takes the worry out of web development. We’ve segmented the process into 5 manageable phases allowing us to smoothly guide you from the initial discovery and planning to the final Go LIVE and launch of your new online presence.

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Learn about our Phases of Development

Discovery & Planning

Building a website is much like building a house.
Like a blueprint for a house, a “Scope of Work” is the most critical piece of the planning phase. Starting with a sit-down or online discovery form, a scope-of-work is authored to pinpoint exactly what is required of a company’s digital presence. Identifying technology, functionality and clearly understanding goals, we’ll ensure we know what to build, to achieve the goals set forth. Milestones and scheduled client reviews throughout the development process ensures the project stays on track and on budget.


It’s time to pick out paint and carpeting for your new home.

Making your website an extension of your brand is of the upmost importance during the design process. While there are countless design solutions to a website build, designing the right balance between a friendly user interface (UI) while keeping the brand identity front an center is how we arrive at just the right design solution.


It’s time to assemble the lumber and get all under roof.

Just like solid walls and roof of a home, Bark at the Moon knows the importance of a properly coded structure. Whether a basic HTML site, an off the shelf CMS platform such as WordPress or Joomla, or a completely custom proprietary platform, we insure a website is coded to current standards  to insure cross-platform and multi-device compatibility. A fully responsive website is a must for every build. We also address those little behind-the-scene details that will give you favorable results when the search engines start ranking your site.

Content Populating

Now that your house is built, it’s time to put in your furniture.

Content is key. Through the development of a content matrix, all pages and content of the website is written and reviewed so that when it’s time to populate, we can hit the ground running. While core copy may or may not be supplied to Bark at the Moon, our copywriters are trained in web technology and know how to leverage keywords to maximize your search engine rankings. Custom photography, white papers and rich media such as how-to or company profile videos will give your website the content it needs to boost your rankings above the competition.

Go LIVE & Launch

It’s time for a house-warming party.

Whether a soft-launch to work out the kinks or a full-blown public unveiling, Bark at the Moon will work with you to determine the best launch of your new site. We can help you determine the proper deployment plan and take care of all the technicalities to prevent downtime of your web site.

Although the website development process is over, Bark at the Moon is ready to take on your next advertising campaign to drive new customers to your site, or existing customers for repeat business.

Phase Breakdown

  • Planning
  • Design
  • Development
  • Populating
  • Go LIVE