Marketing Services Overview
- Over 25-years experience providing marketing solutions to small and mid-size banks.
- We embrace the philosophy of “your success is our success.”
- When market fluctuations present promotional opportunities, we’re able to react quickly and strike while the iron is hot.
- Our dedicated team has been working together for more than 25-years.
We’re Your Marketing Team
- We collaborate closely with you during planning to ensure the marketing recommendations meet your needs and budget.
- From developing your marketing plan to executing promotional launches, we make the process seamless and easy for you.
- To ensure offers and terms meet your specifications, comprehensive PDF proofs are provided for review and approval before any campaign is launched.
- Status meetings are scheduled to ensure everyone is up to date.
Planning + Consistency = Success
- A comprehensive annual plan will be custom developed based on your deposit goals and annual marketing budget.
- We take the time to understand your business and products, ensuring communications accurately reflect your brand to potential customers.
- With over 25-years marketing experience in banking, we understand your business and your customers.
Building a Custom Plan
- To optimize ROI, a target audience of potential customers are identified based on specific demographics, geography, income and other targeted factors.
- To maximizing opportunity and exposure, campaigns utilize a mix of advertising from conventional mass media to extremely targeted digital ads.
- Consistent, planned marketing will keep your bank “top-of-mind” with current and potential customers.
Blended Media to Optimize ROI
- Print ads
- Programmatic digital ads
- Online banking ads (if enabled)
- Direct mail
- Lobby promotions
- ATM screens
- Custom imprinted ATM receipts
- Social media
- E-newsletter Ads
- Radio advertising
- Currency envelope/statement inserts
Scope of Services
- Multi-level advertising campaign planning and development
- Creative development of print, broadcast, video and digital communications
- Branding and logo and development
- Print collateral design, writing and print
- Market research and media buying
- Press release writing and distribution
- Event and tradeshow planning
- Website design and development