Bank Marketing 101

Marketing Services Overview

  • Over 25-years experience providing marketing solutions to small and mid-size banks.
  • We embrace the philosophy of “your success is our success.”
  • When market fluctuations present promotional opportunities, we’re able to react quickly and strike while the iron is hot.
  • Our dedicated team has been working together for more than 25-years.

We’re Your Marketing Team

  • We collaborate closely with you during planning to ensure the marketing recommendations meet your needs and budget.
  • From developing your marketing plan to executing promotional launches, we make the process seamless and easy for you.
  • To ensure offers and terms meet your specifications, comprehensive PDF proofs are provided for review and approval before any campaign is launched.
  • Status meetings are scheduled to ensure everyone is up to date.

Planning + Consistency = Success

  • A comprehensive annual plan will be custom developed based on your deposit goals and annual marketing budget.
  • We take the time to understand your business and products, ensuring communications accurately reflect your brand to potential customers.
  • With over 25-years marketing experience in banking, we understand your business and your customers.

Building a Custom Plan

  • To optimize ROI, a target audience of potential customers are identified based on specific demographics, geography, income and other targeted factors.
  • To maximizing opportunity and exposure, campaigns utilize a mix of advertising from conventional mass media to extremely targeted digital ads.
  • Consistent, planned marketing will keep your bank “top-of-mind” with current and potential customers.

Blended Media to Optimize ROI

  • Print ads
  • Programmatic digital ads
  • Billboards
  • Online banking ads (if enabled)
  • Direct mail
  • Lobby promotions
  • ATM screens
  • Custom imprinted ATM receipts
  • Social media
  • E-newsletter Ads
  • Radio advertising
  • Currency envelope/statement inserts

Scope of Services

  • Multi-level advertising campaign planning and development
  • Creative development of print, broadcast, video and digital communications
  • Branding and logo and development
  • Print collateral design, writing and print
  • Market research and media buying
  • Press release writing and distribution
  • Event and tradeshow planning
  • Website design and development