The Importance of Website Content

When considering what content to included on your new website, keep in mind that the ultimate goal is to attract visits from individuals interested in your products and services. To help individuals find your site it must contain a good amount of quality industry specific search-able content.

Additionally, quality content helps tremendously with analytic and strategic marketing efforts. When your site is developed, Bark at the Moon can integrate analytic code on every page enabling us to provide detailed visitor-reporting. The text content on your site is a key factor when analyzing this tracking data. After reports are processed, we get a clear picture of which key words visitors used to find your site. This valuable information can help establish a very targeted marketing campaign to promote the products or services and attract your customers are searching for most.

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